IVSA Brand Style Guide

1. Logo

Circular seal with “IVSA” in serif font. Uses Olive Green for text and border elements.

2. Color Palette

3. Typography

Use Case	Font	Sample
Headings (H1–H3)	Playfair Display, Georgia, Serif	Sample Heading Text
Body Text	Lato or Open Sans	Sample body text for IVSA materials.
Buttons / Navigation	Bold Sans-Serif, Uppercase	RSVP Now

4. Visual Elements

• Icons: Themed icons such as ⭐ (star), 📍 (location), and ⏰ (time) enhance clarity and character.
• Call to Action Buttons:

RSVP Now Book Your Table Now

5. Tone & Voice

• Professional yet Approachable: Balances trust with friendliness.
• Community-Oriented: Focuses on industry collaboration and mutual growth.
• Clear & Direct: Uses actionable and plain language throughout.

6. Messaging Framework

Audience	Key Messages
Buyers	Discover Innovation Gain a Competitive Edge Build Connections
Agents	Connect Directly Expand Your Reach Utilize the Digital Directory