Policy Directive 16-04 announces new minimum liquor prices in Licensee Retail Stores (LRS), Wine Stores and Manufacturer On-site stores. The same policies will apply to BC Liquor Stores (i.e. LDB stores) and Rural Agency Stores. These prices will come into effect May 1, 2016.
This policy directive announces the creation of the new special wine store licence for the sale of 100% B.C. wine from grocery store shelves, and establishes auctions to determine eligibility for grocery stores to apply for this licence.
Effective immediately, all licensed agents and their sales staff in British Columbia must have a Serving It Right certificate. To apply for the SIR certificate, go to www.servingitright.com
Foreign representatives of foreign liquor manufacturers who serve liquor in B.C. are exempt, provided they are under the supervision of those with Serving It Right or Special Event Server certification.